Korean American Story a nonprofit dedicated to capture, preserve, and share stories of the Korean American experience. They held a Kimjang benefit event, along with creator of Korean Bapsang, West Soju 32 and Winrose. Kimjang is a process of preparation and preservation of kimchi. They have asked to create a label that would be held onto the jars of their finished kimchi.
For this project, I created one label that would be a bit more formal and traditional (left) as well as one with a modern take (right). The color palette reflects on the colors seen throughout Korea. The client requested to add the specific kimchi picture taken by an affiliate group, Korean Bapsang.
Photo credit: The Korean American Story
More information can be found on their website.
